2017 Digital Summit Minneapolis

THE ROLE OF AI IN MARKETING: SEPARATING FACT FROM FICTION

August 15, 2017

Presenter: Scott Litman, Managing Partner, Equals 3 on August 15, 2017

AI tools that existed only in imagination are now taking form for marketers. While many of these innovations are amazing—providing previously unavailable efficiency or capabilities—we’re also seeing the inevitable hype that goes with a new trend. Uncover the real benefits of AI and the risk of false promises.
After this session, you will be able to:

Start separating fact from fiction in this new frontier of marketing technology

  • Understand the marketing pain points AI can help solve, and those it can’t
  • Assess areas where the power of today’s AI can be best leveraged to your marketing efforts
  • Develop a perspective on the ease and/or complexity in on-boarding an AI solution for your organization

Learn more about the event

 

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How to Evaluate & Implement AI-Powered Knowledge Management

Implementing a new system business-wide can be a daunting task. We developed this guide to provide a process for successful evaluation and implementation of AI-powered knowledge management options.

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