By Lee Odden
The expression, “Marketers are data rich and insight poor” is more true today than ever.
By Lee Odden
The expression, “Marketers are data rich and insight poor” is more true today than ever.
Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. AI promises to make sense of all the dark data companies are sitting on as well as structured and unstructured data online to surface insights about customer behaviors, opportunistic content and emotional triggers to inspire conversions. Read the full article and list of powerful AI tools in use today...