Havas Media is going through a brain change thanks to IBM and Watson developer Equals 3.
While Havas’s relationship with IBM goes back for decades, it was mostly on the creative side. But Havas Media has over the past year been installing and training a Watson-powered artificial intelligence (AI) solution – in the form of Equals 3’s Lucy – to provide insights and eventually improve media-buying efficiency and effectiveness. Click to read the full article.