It is estimated that by 2020, there will be billions of terabytes of data produced every day (Source). Yet marketing and advertising professionals aren’t able to fully leverage it because they are navigating an explosion of different tools, facing a lack of transparency, and dealing with walled gardens.
What A Long, Strange Trip It’s Been: From The Weather Company to IBM Watson Advertising
For many years, The Weather Company has worked with advertisers to create highly effective ad campaigns by leveraging predictive analytics and data-driven offerings like weather and location targeting. We’ve helped launch many award-winning campaigns that delighted consumers, and more importantly, delivered results for our clients.
But now that we are part of IBM, we’ve found we have so much more to offer. We knew by unleashing the power of AI into an advertising campaign, our clients could connect with consumers like never before.
Yet among all of this promise lurked a problem: Now that we have so many additional tools at our disposal for our clients, calling ourselves “The Weather Company” no longer represents the full picture of what we can offer the advertising industry. We knew it was time to shed our skin and reemerge as the new creature we’ve become... Click to read the full article.
