By Jim Sterne
Author Jim Sterne is a world-recognized expert dedicated to showing marketers how to put data to work, and in this immediately useful guidebook, he brings sophisticated concepts in computer science within grasp.
Through highly illustrative explanations specifically written for marketing applications, he takes you inside state-of-the-art solutions for econometrics, web analytics, social media, and search engine optimization—complete with rare case studies from the handful of companies operating today with tomorrow's competitive edge. This single resource changes the game by enabling you to:
- Gain a practical understanding of how AI and ML can skyrocket results of attracting, influencing, and retaining customers
- Bridge the gap between marketers and data scientists in a way that simplifies and encourages productive collaboration
- Position your organization to continuously learn more about its customers and potential buyers and use that knowledge to serve them better
Artificial Intelligence for Marketing puts the future of the industry at your fingertips.
Equals 3 is honored to have Lucy be featured as one of the case study examples of AI in use today!
