Equals 3 And GBH Insights Partner To Increase Value For Custom Data

Equals 3’s AI-powered assistant, Lucy, ties together custom surveys with traditional data

Equals 3, a marketing-technology solutions provider leveraging the power of AI, announced a partnership with GBH Insights. GBH Insights is a full-service marketing insights firm. The partnership expands the list of data sources that can be easily integrated into Equals 3’s cognitive assistant, Lucy. Agencies and marketers using Lucy will now have the ability to integrate data from their proprietary GBH custom surveys and data analytics initiatives with other Lucy-accessible data such as research from partners like eMarketer, Dow Jones, and the AMA. The partnership enables mutual clients to garner more value out of their commissioned data research. Read the release....


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