Lisa Bergerson is currently the Director of Marketing at Equals 3, a martech startup using artificial intelligence to help marketers access and organize unbelievable amounts of customer and industry insights. Lisa’s marketing career has spanned 20 years and numerous industries, everything from luxury real estate to educational nonprofits to content marketing. But she loves being back at a startup, especially one that’s revolutionizing the practice.
She gave me some advice to share with fellow content marketers, plus some pros and cons of being a one-person marketing team.
Nels: Tell me about your current role at Equals 3 and how you got connected with co-founder Scott Litman.
Lisa: I’ve known Scott and Dan (Mallin) for a long time. I worked with them at another startup. It wasn’t their own but they came in kind of as acting CMOs. So when they sold Magnet 360, I sent Scott a note saying, “I’d love to hear what you’re doing next. Are you guys finally stopping?” I wondered if they were finally just going to enjoy life and he said, “Oh you know us.” I then got an email [from Scott] that said, “Do you want to come see what we’re working on?”
So I came over and he showed me Lucy and everything Lucy does which, as a marketing person, was pretty incredible to sit and watch. Then he asked if I wanted to join him and come on as their marketing director. Click to read the full interview.