Marketing solutions company Equals 3 launched ‘Lucy’ in May of 2016. Billed as a cognitive companion for marketers, Lucy is a machine learning-based intelligent assistant that makes use of IBM’s Watson platform, and applies it to solve marketing problems.
Lucy is seeing significant adoption, and was recently named a “Ad Tech/Marketing Tech/Financial Tech to Watch” finalist by Advertising Age. MarTech Series caught up with Equals 3 co-founder Scott Litman, to see Lucy in action, talk about their growth since launch, and the benefits of using the IBM Watson platform. Click to read the full article