How will artificial intelligence change the way marketing is done?
It’s a question that every marketer needs to be asking today.
When marketing entrepreneur and AI expert Scott Litman asked himself this question, he came up with one answer.
Meet Lucy.
Who is she? Or rather, what is she?
According to the Equals 3 website, Lucy is a “cognitive companion for the marketing professional.”
Built on IBM Watson, Lucy is designed to do research that helps you better understand and connect with your customers.
What makes Lucy different? The capacity to process incredibly detailed information, at a lightning fast speed. Here’s the skinny. Read more...