Leading marketing experts agree that the plethora of tools available to marketers and advertisers is both a blessing and a curse. The variety of options enables marketers to keep up with an ever-evolving digital landscape of consumer and customer behavior, but a professional uses 20 to 50 different tools to manage all their tasks.
The result is more time spent managing software than managing strategy. Every marketing executive we spoke to also emphasized that vendor variation and incompatibility drive the number one challenge of modern marketing: sourcing and centralizing reliable data. Click to read the full article.