by Jennifer Volmer
When you really think about it, how many times a day do you make a decision? Some research claims that the average person makes around 70 decisions while others agree that the number is in the thousands. According to one study, we make 200 daily decisions about food alone. It’s no wonder there is such a thing as “decision fatigue”, which can impact our ability to make good decisions.
Over time, many of our decisions become habitual; we’re no longer making conscious decisions, but rather, we’re fulfilling a habit. Each time you purchase a loaf of bread, you might not want to go through the entire consideration process for countless variables, like flavor, texture, ingredients, nutrition, and price. If you’re like me, maybe you simply pick up the same brand of bread each time you visit your local grocer.
This is why brand experiences are so important and why, whether B2B or B2C, brands are constantly deconstructing the decision-making process in order to deliver a better experience to their customers. These decisions are shrouded in data and when brands leverage that data in the right way, it can lead to new experiences that are useful for each person. These better experiences then grow into habits. At its best, a brand can make each decision easier for customers or remove one decision from their daily agendas.
That’s why AI’s potential seems so limitless. By quickly understanding and using data to create better experiences, AI can become a powerful conduit for brands to seamlessly serve individual customers.
