Panalist: Marc Dispensa, CTO, Equals 3
Today marketers are inundated with data, and figuring out what to do with it all is a key challenge. In fact, it is estimated that 70% of an organization's data goes unused. What if there was an simple way to unpack data and quickly identify the most relevant information based on your needs? Learn how IBM Watson Advertising and Equals 3 partnered to solve this challenge with IBM Marketing Planner with Lucy, a solution that enables organizations to quickly access and automate relevant information that can be used to inform marketing strategy, deepen customer understanding and help determine the best outlets for marketing. Hear from clients who have embraced this new technology to save precious time and money as they build their brands.
Speakers:
Marc Dispensa, Equals 3
Carrie Seifer, IBM
Kasha Cacy, UM