Equals 3 News & Blog

IBM Watson’s Data-Crunching Gains Traction with Marketing Firms

Written by Lucy Ai | May 19, 2016 12:37:00 AM

Advertising group Havas launches Havas Cognitive division; Startup Equals 3 unveils Lucy marketing tool

 "... Equals 3 on Wednesday is launching a new software product dubbed Lucy that utilizes Watson’s cognitive computing capabilities to make the media planning process more efficient for marketers and agencies. ..." 

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