Lucy’s Terrifying Tales of Marketing Miasma

Will rescue come to our tormented marketer in time?

It was a dark and stormy night, and the clock ticked ever closer to midnight. In a deserted and coffin-quiet office a single marketer kept a lonely vigil, working on a report long after everyone else had gone home.

She needed a crucial table of data in her report, a table she was certain someone else in her agency had created—she’d seen it in a PowerPoint not long ago. But how would she get her hands on it? She couldn’t remember the name of the presentation, wasn’t sure who authored it, or where it was stored. And she had no one to ask.

Just the thought of blindly searching various databases on her agency’s computer system, as minutes turned into hours, sent cold shivers down her spine. She imagined the massive amounts of data involved as towering piles looming over her, threatening to bury her alive.

Tick tock. Tick tock. It got later and later. She never felt this alone.

But then she remembered: She could ask Lucy for help.

“LUCY!” she cried, and a warm flash of radiant light flooded the computer screen in front of her. Rescue had arrived!

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Lucy is the light in the darkness: an artificial intelligence-powered suite of superskills designed especially for the kind of work marketers do. 

When you’re trapped in a corner, summon her and the demons of unorganized, unsearchable data will turn to ash and crumble in the face of her power.

When an agency adds Lucy to the team, the onboarding process feeds her every source of data: written reports, tables of numbers, PowerPoint decks with a mix of facts and figures, CMS data—she’s even plugged into automatically updating sources like web analytics, social data and licensed subscription services such as Forrester, Gartner, IDC, Kantar, Nielsen and eMarketer.

She holds all this information inside her like an oracle, ready to search it and deliver answers that otherwise would take days to pull together. Natural language processing skills mean she can understand queries phrased the way humans ask them. When it comes to making decisions—and coming up with facts to persuade decision makers—Lucy’s high speed, comprehensive data searching powers are a lifesaver.

Lucy is the guardian angel watching and guiding marketers as they work. Her powers go far beyond data consolidation and analysis, too. Putting together a marketing campaign demands knowledge of the customer. But who is this elusive creature, the customer? Marketers have some data to use for segmentation, but it's superficial, pulled from ad clicks and purchase histories.

Lucy is a hunter and tracker of customers. She has special training in audience insights and uses all her data-diving skills — plus social media and profiling ability — to put together detailed customer profiles, so your messaging hits its intended target.

You're never alone when you have Lucy—no matter how complicated the task. She's there for your team with a reference, a figure, an insight—even in the middle of the deepest darkest night of despair.

Marketers never need fear—

Lucy, at last, is here!

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