By Kristen Finley
The modern marketer’s world is rich in data, but the only thing these data points have in common is the hope we place on finding actionable insights to stand out from the competition.
The problem is, our industry’s production of data has far surpassed a human ability to process it all.
According to a recent Ascend2 Marketing Technology Strategy Survey Summary Report, 51% of companies say they are using more than 21 different marketing tech tools, when only 9% of marketers say they have all the marketing technology they need and fully utilize the tools they have.
Fortunately, we now have the key technology that allows us to maximize all of the data and tech tools we have access to but have trouble managing: AI. ....Read the full story