Given the challenge of handling marketing data and turning it into usable marketing information, with the hype and promise around such a powerful computing tool like IBM Watson, Lucy should be an intriguing option for its target audience of enterprise-level marketers and agencies.
Dive Brief:
- Equals 3, an advertising and marketing solutions provider and IBM Watson developer partner, released Lucy, a cloud-based cognitive companion that uses Watson’s computing power to address marketing challenges around research, segmentation and media planning.
- Lucy is designed to provide marketers with a high-speed solution to grapple with and crunch the massive amounts of data now available.
- Equals 3 Co-Founder Scott Litman explained to Marketing Dive that, "Lucy truly empowers marketers to do more, in significantly less time, and to capitalize on all of the owned and licensed data across the enterprise."
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