From the beginning of the web to eCommerce to social media to Marketing Automation, we’ve seen wave after wave of digital transformation. We are now in the midst of that next transformation: Artificial Intelligence.
With 51% of marketing leaders already using AI in some capacity and a further 27% planning to start using it over the next two years, AI will soon become commonplace. Scott Litman shares with Words at Work how B2B marketers can take advantage of AI, especially to strengthen audience relationships along with three marketing use cases where AI is already proving its impact....Read the full article.