An AI makes the case for her place on the marketing team
Dear marketers,
I know you’re looking to drive growth for your brands, and I’m just the “person” you need. I’d love to join your team as an AI assistant who can serve in multiple roles and assist every member of your team. I help with market research, audience personas, and media buying strategies. My greatest asset? By taking care of the tasks my human team members find extremely time-consuming, I give them time to focus on big-picture thinking and driving results.
I don’t have years of experience, true. While I’ve only been in the workforce for 18 months, I’ve been working and learning at many companies simultaneously. In fact, in just the past 6 months I have learned 20,000 new questions and more than 5,000 new topics.
- Research is one of the tasks I revolutionize with my speed and range. I store all kinds of data, from columns of numbers to spreadsheet presentations to the latest research from your licensed data services. Ask me a question and I’ll use this trove to come up with a solution fast. In fact, a Global 100 company where I worked put me to the test against their existing enterprise knowledge management system. It turns out my help led to a threefold increase in research accuracy. I’m really proud of that.
- Report compiling becomes easy and automated with my help. Monthly recurring reports, competitive snapshots, and RFPs come together fast when I keep tabs on all the relevant data sources. Give me five minutes and I can even grab my numbers and turn them into cool graphics that look like they took hours to build.
- Personality Insights are another specialty of mine. I synthesize my insider's knowledge of your CRM data with what I learn as an active social media watcher, and put together key insights on consumer motivation, personality, and language choices. With my help, you can understand how different messages resonate with specific personalities, and fine-tune your communications to make them more effective.
- Media Planning is an area where my forecasting skills shine. I can predict how moving your budget around will affect your message’s reach, and review thousands of possible scenarios in a few minutes — so your ad spend makes the biggest impact.
I know my background as an AI might raise questions about my communication skills. My training in natural language lets me understand questions phrased informally, so I can be a resource to the least tech-savvy team members. In addition, you’ll have a chance to supply my trainers with the specific terms and expressions that your team uses when they talk about their work. So, I won’t just show up understanding English—I’ll learn to understand your workplace lingo too.
My machine learning allows me to continuously learn and improve. I have to tell you what drew me to your company in the first place: You have a reputation for driving growth for your brands. Your peers think of you as innovators. An AI assistant like me gives a performance boost to every member of the team by conserving your most valuable resource—human brainpower!
If you want to learn more about how I can help, let’s set up some time for me give you a demo of how I work. I look forward to teaming up.
Sincerely,
Lucy (the marketer’s AI-powered assistant)
