"The world's most essential businesses are platforms," noted CMO Jordan Bitterman in an Advertising Week presentation, heralding the change and the "Era of Cognition."
Any confusion between cable network The Weather Channel and its IBM-owned former digital and analytics sibling known as The Weather Company were put to rest at a kickoff presentation at Monday’s Advertising Week NY event: the data- and artificial intelligence-based marketing business will now be known as IBM Watson Advertising.
To be sure, The Weather Company, and its Weather Underground subsidiary, are not necessarily disappearing, a rep for the the IBM company noted. The Weather Company’s B2B business for industries like aviation, agriculture, energy/ utilities, ground transportation, insurance, and more, is still in-market under The Weather Company brand.
IBM Watson Advertising is solely The Weather Company’s advertising business, which includes a portfolio of media, data (WEATHERfx, JOURNEYfx, etc…), and AI Tech solutions (IBM Marketing Planner with Lucy, Watson Ads, Bidding Optimization, Audience Targeting) for marketers and agencies. Click to read the full article.
