"Artificial intelligence is ranked as one of the most influential marketing terms for the last 2 years.* Is this huge spike in interest justified? Will AI offer a remarkably different path of progress in marketing, or is it in reality simply the application of faster processing to answer the same questions quicker and better?"
Rob Jayson, EVP, Insights & Analytics at USIM, delivers insights on how AI will impact marketing and media spend optimization. He also shares how USIM partnered with Equals 3 to create ATOM™. Read the blog.