WTF is artificial intelligence?

Equals 3 is an IBM Watson cognitive computing partner that develops solutions for marketers. Lucy carries out vital tasks quickly with her superpowered information-gathering and analytic capabilities.

Artificial intelligence is changing the way marketers work, think and manage data. Through natural language processing, trend analysis, and predictive analytics, computers are able to perform more sophisticated, human-like tasks at scale.

AI touches every part of media and marketing from social and search, to display. It’s making it possible for marketers to do more with less and make the most of big data, but just WTF is AI?

In this guide you’ll learn:

• A breakdown of just what makes AI AI, including natural language processing, sentiment analysis, predictive analytics and more.
• The plain English difference between predictive analytics and trend analysis.
• How industries as varied as finance, retail, travel and marketing are integrating AI.

Click to download the guide