Demand Generation Manager
Minneapolis, MN

Lucy helps enterprise teams make the most of their data. Built for the Fortune 1000, she reads, listens, watches and learns all of the data that you share with her—a one stop AI-powered knowledge platform for all the data organizations own and license. She was shaped by the needs of our clients and she continues to evolve with the market. Lucy exists to amaze, delight, and empower knowledge workers.

Lucy is looking for a Demand Generation Manager to be responsible for building out the lead generation strategy and execution. You will be in charge of overseeing SDRs and partnering with the marketing and sales team to ensure maximum effectiveness in demand generation. You will act as the metrics-driven lead generator of the company.

What You Will Be Doing (Core Responsibilities)

  • Work cross-functionally to implement effective demand generation campaigns aligned with pipeline goals
  • Understand target markets, account assignments, sales goals and buyer personas for each target market segment
  • Complete various research activities on the market, industry news, specific contracts, partners, competition, and other areas to support additional initiatives and projects
  • Weekly reporting and dashboarding of business operations from HubSpot and Salesforce for Sales and Marketing
  • Ability to compile data and report on benchmarks; in addition, be able to anticipate changes in lead flow and update campaigns quickly to maximize conversions
  • Assist with managing sales templates, call scripts, cadences, reporting, training
  • Work with internal and external team to optimize active campaigns performance across channels, including social advertising and PPC., as well as nurture programs
  • Manage SDRs and SDR program
  • Provide input into the implementation of targeting strategies to enhance message relevance, increase audience engagement, and drive quality leads;
  • Employ appropriate scoring models to enhance the performance and effectiveness of campaigns
  • Identify trends and insights to optimize spend and performance
  • Assist with database management, health, and growth

Who You Are (Required Skills)

  • 3+ years B2B demand generation experience in SaaS
  • Excellent verbal communication
  • Research-based mindset
  • Proficiency with HubSpot, Salesforce or similar
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
  • Strong business acumen and ability to understand a customer’s needs
  • Experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication

Who You Are (Nice to Haves)

  • Sales/BDR experience 
  • Advanced Excel knowledge and the ability to use it to yield actionable insights
  • Experience with and interest cultivating partnerships and referral programs
  • Bachelor’s degree – preferably in Business/Marketing

What You Embody

  • Excited about working in a start up environment
  • Must be enthusiastic, professional and highly proactive
  • Desire to dive in and learn in a fast-paced environment
  • Collaborative team player with the ability to shift gears quickly and efficiently
  • Dependable and reliable with clear thinking and attention to detail
  • Truly loves working in a creative environment, whose passion is evident in their work

Reasons You Will Love It

  • Competitive salary and bonus plans
  • Employee Stock Options
  • Work-life flexibility - we value your contributions above all
  • A supportive culture that desires to help you grow both personally and professionally
  • Autonomy – we will provide you with the tools and freedoms to do your best work

Our Core Values


Constant Evolution

We exist in a market of constant change—changing technologies and changing solutions. We need to constantly evolve in an effort to always stay ahead of these changes to deliver value to our customers that our competitors cannot match.


Respond with Urgency

When our clients & associates have questions or issues, we take these to heart as if they were our own. We will promptly respond and then triage to determine the appropriate process. Throughout the process, we will communicate with thoughtful urgency to understand, clarify, respond and resolve.



We are forever curious and always learning. We look for opportunities to experiment and push the envelope on what we will do next. We learn from the results of those experiments both positive and negative.


Shared Ownership

We are all shareholders. We are all in this together. Together we are building this business, and together we will share in its successes and failures; everyone has a say.