THE ROLE OF AI IN MARKETING: SEPARATING FACT FROM FICTION
August 15, 2017
Presenter: Scott Litman, Managing Partner, Equals 3 on August 15, 2017
AI tools that existed only in imagination are now taking form for marketers. While many of these innovations are amazing—providing previously unavailable efficiency or capabilities—we’re also seeing the inevitable hype that goes with a new trend. Uncover the real benefits of AI and the risk of false promises.
After this session, you will be able to:
Start separating fact from fiction in this new frontier of marketing technology