By Jim Sterne
Author Jim Sterne is a world-recognized expert dedicated to showing marketers how to put data to work, and in this immediately useful guidebook, he brings sophisticated concepts in computer science within grasp.
Through highly illustrative explanations specifically written for marketing applications, he takes you inside state-of-the-art solutions for econometrics, web analytics, social media, and search engine optimization—complete with rare case studies from the handful of companies operating today with tomorrow's competitive edge. This single resource changes the game by enabling you to:
Artificial Intelligence for Marketing puts the future of the industry at your fingertips.
Equals 3 is honored to have Lucy be featured as one of the case study examples of AI in use today!