We recently saw some great advice from the Marketing Artificial Intelligence Institute and something we certainly live at Equals 3: During discovery we work with clients to come up with a list of use cases where AI driven automation can help, then—if determined that Lucy is a good fit—we start by focusing on one that’s of highest value to get started.
As you are exploring if an AI technology is the right fit for you, a few questions to ask yourself are: "Do I have data problems that need solving?" "Do I have processes that are inefficient that can be automated?”, these and other questions are covered by this great blog Step-by-Step guide: How to Get Started with Marketing AI.