Marketer + Machine: The Present and Future Potential of AI

[DMA Webinar] Led by Scott Litman, Managing Partner, and Marc Dispensa, CTO,  of Equals 3

AI tools that existed only in imagination are now taking form for marketers. Always evolving, these solutions can enable teams to work faster, more efficiently and with fewer resources. This powerful technology will forever alter the marketing landscape. How can marketers best navigate this new frontier?

While AI technology is still early in its evolution, many organizations are already exploring the advantages of cognitive support. Learn about the role that AI is starting to play in marketing, what it can do and should be expected to do, as well as real world expectations on benefits of AI and the risk of false promises.





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