ESOMAR Webinar: Conversational Knowledge, the Next Frontier

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Knowledge management has evolved dramatically over the years—with advances in AI, portals are now capable of automatically linking together answers from internal documents, subscriptions, data visualizations, and other critical tools. These systems are helping insights teams effectively meet many challenges. 

As these platforms have evolved, they are being integrated with an ever-broadening range of knowledge that exists in different tools, systems and formats. The most recent evolution has been adding the ability to connect people with questions to colleagues who have the answers. 

What is next on the horizon? Imagine if conversational knowledge could also be easily accessed. No more searching through emails and message apps for a past conversation. Instead, answers hiding in conversational tools are uncovered alongside those within your files and systems. 


Meet Your Panelists

Marc VontobelMarc Vontobel
Co-founder & CEO, Starmind

Marc Vontobel is the co-founder and CEO at Starmind. He is a computer scientist turned entrepreneur with a real passion for building high-tech companies - which he’s done on multiple occasions from bootstrapping through to double-digit million venture capital funding rounds.

Ha-Jo KonradHa-Jo Konrad
CEO / Co-founder, WYZEWORX

Ha-Jo Konrad has more than 20 years of working experience in the marketing and research & insights industry. First as an international market and consumer researcher and then spent 10 years building knowledge management and insights platforms for Fortune 500 companies. In August 2020, he founded WYZEWORX to make research & insights professionals more productive without the need to change their way of working while unleashing the knowledge that is buried in conversations.

Scott Litman Eomar WebinarScott Litman
Managing Partner, Lucy

Scott Litman is an entrepreneur in search of new ways technology can advance the mission of chief marketing officers, advertising, and media agencies. From the early days of the Internet and the first websites to business portals of the dot com era to the latest generation of 1:1 marketing — integrating sales, service, and marketing.

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