Esomar: Strategies to Reveal the ROI Behind Hidden Data


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In today's world of expansive research and data, there is simply too much to learn and too much of a struggle navigating through numerous files, systems, and tools. There's no efficient way to search and extract all the possible value from what has already been created and accumulated. Nobody can find the information. Or worse, nobody knows that it exists.

Hear from industry leaders on the challenges insights teams and clients are experiencing to find information when needed from the intelligence that already exists within the company's files and systems—and how the latest tech can unlock the value of hidden data.

You will come away learning:

  • How to identify your use case challenges and their costs
  • Where AI knowledge management can step in to add tangible benefits
  • Tips to ensure your vendor understands your user, challenge and goals

Meet Your Co-Hosts

kristi_circleAfter 6+ years in a Consumer Market Knowledge role at P&G, Kristi Zuhlke branched out to co-found KnowledgeHound, a Chicago, IL startup with a mission to unlock the potential hidden in every organizations' survey data.


Scott_Circle_smallScott is an entrepreneur in search of new ways technology can advance the mission of knowledge workers from sales, marketing and research & insights. From the early days of the Internet and the first websites, to business portals of the dot com era to the latest generation of artificial intelligence — Scott has a long history of building businesses that help Fortune 1000 marketers and the agencies that serve them, take advantage of cutting-edge digital transformation.

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