For the first time in our digital history, we all have shared common global experiences brought on by the pandemic. Whether it’s consumers' daily routines being impacted, businesses grappling with supply chain issues, or transitioning to a remote work environment—we’ve all felt the ripple effects of Covid-19.
These common global experiences for consumers and businesses have created an urgent need for brands to align insight across product lines and divisions. Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos. To be able to successfully deliver on the changing expectations for research and insights, the tools that are utilized need to evolve to match these new demands.
In this discussion, we will explore:
How the pandemic has changed the ways that our clients deal with research and insights
How the relationship between brands and consumers evolved
The importance, and difficulty, of sharing information across teams that haven’t been traditionally aligned
All those interested in understanding the new role of the insights industry and how it is continuing to evolve
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Scott Litman is an entrepreneur in search of new ways technology can advance organizations' mission. From the early days of the Internet and the first websites to business portals of the dot com era, 1:1 marketing, and now the latest generation of AI—Scott has a broad history of building businesses that help clients take advantage of cutting-edge digital transformation.
Today, Scott is the Co-founder of Lucy, Lucy® helps enterprise teams make the most of their data. Built for the Fortune 1000, she reads, listens, watches, and learns all of the data you share with her—a one-stop AI-powered knowledge platform for all the information you own and license. The needs of our clients shaped her, and she continues to evolve with the market. Lucy exists to amaze, delight, and empower knowledge workers.
Will Cimarosa, leads the market research practice within the Suzy Center of Excellence. He’s focused on developing data-driven insights that drive brand growth for clients.
Will’s previous experience includes global insight and strategy positions within CPG and pharmaceutical companies such as Mead Johnson Nutrition and GlaxoSmithKline. In these roles, he developed a passion for behavioral models, innovation, and communication strategy. Will is an avid kayaker and traveler who currently resides in Jersey City, New Jersey.
