ESOMAR Webinar: The Promises & Pitfalls of Market Insights Engines

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Tech that empowers research & insights professionals to share knowledge, collaborate more effectively and operate in a DIY environment is playing a critical role in the new workplace. This is why so many large enterprises are now investing in market insights platforms capable of linking together answers from internal documents, syndicated research and critical tools.

Advances in AI are creating a new breed of market insights platforms that eliminate tedious tasks and are setting the standards for ease of implementation, adoption, usability and results. But there are still plenty of challenges and pitfalls as driving adoption and change aren’t as easy as just buying a tool.

Key Takeaways:

  • The User Story and the Case for an Insights Platform
  • Common pitfalls and challenges, what to watch out for
  • Tips from the front line on driving user adoption

Meet Your Host


Scott Litman
Managing Partner, Lucy

Scott Litman is an entrepreneur in search of new ways technology can advance the mission of chief marketing officers, advertising, and media agencies. From the early days of the Internet and the first websites, to business portals of the dot com era to the latest generation of 1:1 marketing — integrating sales, service, and marketing.

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