There is a constant flood of data for the research and insight professionals as sales, marketing, distribution channels, consumer habits, audiences and brand affinity quickly evolve in this “almost” pre-pandemic world. All of this creates whole new demands on research and insight professionals. Tech that empowers research & insights professionals to easily access data, share knowledge, and operate in a DIY environment is playing a critical role in the new workplace.
In this session, see different ways leading brands are currently using insights engines to unify syndicated sources, premium research tools, commissioned data, and internal file systems to make the data usable and actionable. Learn about ROIs gained--as well as challenges discovered and how to avoid them in your own journey.
