Webinar: How brands are uniting to ensure data quality

Watch Now!

Lucy wants to ensure that your answers and insights are based on quality data, so she sponsored an encore of the CASE/P&G presentation originally shared at Quirk’s Brooklyn 2020.

In this webinar, Tia Maurer, group scientist and 22-year veteran with Procter & Gamble, shared a first-hand account of the challenges she’s encountered. Whether her experiences resonate or are eye-opening, you’ll walk away with an understanding of what’s broken and how P&G is addressing the issues. Also learn how P&G, Disney, Walmart, Ford and other brands are uniting to drive quality through CASE, an industry coalition working to create objective and auditable measures that ensure a quality foundation for marketing decisions.

Key Webinar Takeaways:

  • What issues are impacting the industry’s ability to ensure valid and reliable research findings.
  • What steps client-side researchers can take to ensure quality.
  • How client-side researchers can unite with their peers to create change.

Meet Your Co-Hosts

Tia_Mauer-CircleTia Maurer is a group scientist for the Products Research Testing Group at the Procter & Gamble Company. With over 20 years of experience in consumer centric research and product development, Tia has extensive consumer research and product development experience across two global business units.


Mary_Beth_Weber-circleAs the founder and advocate for CASE, Mary Beth Weber has assisted corporate buyers in ensuring provider compliance to research standards for more than two decades. She has also been a leading spokeswoman for the movement toward greater transparency and accountability in the quality of marketing data and intelligence.

Watch the Webinar