MHTA Spring Conference 2018

Supercharging customer engagement with AI


Presenter: Scott Litman, Managing Partner, Equals 3

Companies have invested in massive amounts of marketing data to drive business strategies and bottom line results. Unfortunately, too much of this goes unused. Now, through the power of AI, solutions are becoming available where every report, every document and every database can be leveraged across an organization. This powerful technology will forever alter the marketing landscape. How do organizations best navigate this new frontier of marketing technology? In this session, Scott Litman, Co-founder of Equals 3, will explain the role that AI is starting to play in marketing, what it can do and should be expected to do, and the risk of false promises.

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