It has never been more instrumental to implement effective audience adoption and engagement strategies, alongside the development of any technological innovation.
“If you build it, they will come.”
Within corporate environments, despite best strategic intentions, digital transformation often fails to be successfully integrated into working practice, due to the many competing demands of time-poor research and insights professionals.
So, argue Scott Litman (Managing Partner, Lucy) and Andy Whitmore (Strategy Director, 438 Marketing), it has never been more instrumental to implement effective audience-adoption and engagement strategies, alongside the development of any technological innovation.
Albeit from very different viewpoints, Scott as a tech and product innovator; and Andy as a brand strategist; the two collaborate as partners on global martech projects for Fortune 1000 brands. Together they offer a unique perspective on tech implementation and audience communications.
Their experience shows that to land with impact, disruptive change needs both a comprehensive and sensitive introduction; plus, compelling, enduring communications to ensure the technology is firmly woven into the fabric of daily operating practices, and the potential realised. Here is a summary of ten tips to keep in mind from their recent whitepaper:. Continue reading on GreenBook.org