As seen in GreenBook: One Journey, Three Paths: A Tale of Technology Adoption

As seen on

Technology adoption is a journey and the vendor selection is simply the prologue. How to make sure your organization's adoption of new technology is a success.

Over the past 20 years, I have had the good fortune to work with some of the world’s biggest companies in the implementation of emerging digital marketing technology. Along the way, I have learned, through both successes and challenges, quite a few things about organizational adoption of new technology.

My biggest takeaway: Technology adoption is a journey. 

Many businesses think that the journey is the exhaustive vendor review or RFP process and the selection of the software. They then deploy the software. The end.

Later on, they wonder, why didn’t it work as expected? It is because technology adoption is a journey and the vendor selection is simply the prologue—the real journey lies ahead of this. The rollout is the starting gate with a vision of ending the journey with successful adoption and beneficial usage of the new technology.

In thinking about the journey, we need to think of the three different paths of the journey. These are being taken simultaneously and play equal parts to a successful conclusion—the path of the individual, the organization, and the platform. Continue reading on


Uploading is Obsolete! Automated Knowledge Management is the New Standard

AI-powered knowledge management systems now have the ability to remove time-consuming, manual processes of uploading, tagging and curation using automation. See what's possible in our latest white paper.

Get Your Copy