Marketers Push The (Deep) Learning Curve

Jeremy Hlavacekon, head of revenue for IBM Watson Advertising, explains how data and AI can inform a multi-season back-to-school strategy for marketers looking to pull ahead of the competition.

 

"Ultimately, finding the perfect balance of data, insights and creativity—and leveraging the moments that matter during the extended back-to-school shopping season—is exactly what marketers need to outclass the competition."  Read the article

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How to Evaluate & Implement AI-Powered Knowledge Management

Implementing a new system business-wide can be a daunting task. We developed this guide to provide a process for successful evaluation and implementation of AI-powered knowledge management options.

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