The Data and Marketing Association (DMA) announced today the selection of six marketing technology solutions to be honored at the 2017 Innovation Awards, being held at &THEN, DMA’s global conference in New Orleans (October 8-10). The Innovation Awards judge technologies which differentiate themselves from other data applications in the marketplace, benefit the marketing community and its customers and demonstrate improved efficiency or effectiveness.
Category: IoT & Emerging Technology
Company: Equals 3
Marketers are exposed to more data and tools than ever before, leading to an abundant amount of information that we do not know how to digest and utilize fully. Valuable data is being lost that could assist in making better decisions that drive better yield from media, more effective lead gen / traffic conversion etc. Lucy is a cloud-based cognitive companion that taps the cognitive computing power of IBM’s Watson to address common challenges across research, persona modeling and media planning. She represents a new advancement in how technology can speed up and improve the work of the modern marketer.